Nielsen and comScore woo big brands with online-rating tools
* Converting print ads to tablet format isn't easy
* Report: Search-marketing spending rose 16% in Q1
COMPANY WATCH
* Information and the app ecosystem
* Click prices concern Google watchers
* Buying audience in the social space
* Pinterest and Facebook stand out in marketing survey
AGENCY NEWS
* WPP's Grey adds RadioShack creative to portfolio
MARKETER NEWS
* Li-Ning brand crosses digital border to challenge Nike
* AT&T tweaks message, keeping old elements and adding new ones
FEATURED CONTENT
* The ABC's of Converting Social Media Into Word-of-Mouth Marketing
* How One Company Is Revolutionizing the School Lunch
* Why an Employee's "Mini-Breaks" Are a Major Problem for Family Bakery
* Why Website Tracking Tools Matter
* Employee Perks That Won't Break the Bank
* 5 Easy Ways to Brighten an Employee's Day
* 7 Secrets to Keeping Your Employees Happy
* 3 Questions to Keep Your Employees Engaged and Passionate
INTERACTIVE MEDIA
* Topps ventures into digital for new baseball season
HOT TOPICS
* Amazon seeks CPG ad dollars
* Online election ads target TV avoiders
* Google augments reality with Android-based glasses
* Growth in local online ads' revenue is projected to top print
* YouTube sells video-channel sponsorships
IAB NEWS
* Content ... without Borders: IAB Digital Video Marketplace
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* Converting print ads to tablet format isn't easy
* Report: Search-marketing spending rose 16% in Q1
COMPANY WATCH
* Information and the app ecosystem
* Click prices concern Google watchers
* Buying audience in the social space
* Pinterest and Facebook stand out in marketing survey
AGENCY NEWS
* WPP's Grey adds RadioShack creative to portfolio
MARKETER NEWS
* Li-Ning brand crosses digital border to challenge Nike
* AT&T tweaks message, keeping old elements and adding new ones
FEATURED CONTENT
* The ABC's of Converting Social Media Into Word-of-Mouth Marketing
* How One Company Is Revolutionizing the School Lunch
* Why an Employee's "Mini-Breaks" Are a Major Problem for Family Bakery
* Why Website Tracking Tools Matter
* Employee Perks That Won't Break the Bank
* 5 Easy Ways to Brighten an Employee's Day
* 7 Secrets to Keeping Your Employees Happy
* 3 Questions to Keep Your Employees Engaged and Passionate
INTERACTIVE MEDIA
* Topps ventures into digital for new baseball season
HOT TOPICS
* Amazon seeks CPG ad dollars
* Online election ads target TV avoiders
* Google augments reality with Android-based glasses
* Growth in local online ads' revenue is projected to top print
* YouTube sells video-channel sponsorships
IAB NEWS
* Content ... without Borders: IAB Digital Video Marketplace
Follow the link below to read quick summaries of these stories and others.
http://r.smartbrief.com/resp/dBhDCbBgsPCcAEjrCidaowBVUTFR
